01Identify exposure
Begin with the person’s or business’s exposures and goals. Identify property, liability, people, and interruption concerns before selecting products. Ask how a loss affects cash flow and operations. Example: a shop with $40,000 stock and $15,000 equipment should compare limits and valuation with replacement needs, not simply choose the lowest premium. Ask about use, ownership, location, and replacement value; confirm recommendations against the actual form and explain any information still needed.
Worked exampleMethod: identify the governing objective or wording, list missing facts, calculate where relevant, and state what could change the conclusion. Figures are illustrative; actual outcomes depend on the contract, jurisdiction, records, and authority.
02Limit and deductible
A limit caps payment under a coverage; a deductible is the insured’s share applied in calculating payment. Other clauses can affect recovery. Example: for an $18,000 covered loss, a $2,000 deductible suggests $16,000 before other terms, coinsurance, or valuation rules. Explain that this is a preliminary calculation, not a promise. Ask about use, ownership, location, and replacement value; confirm recommendations against the actual form and explain any information still needed.
Worked exampleMethod: identify the governing objective or wording, list missing facts, calculate where relevant, and state what could change the conclusion. Figures are illustrative; actual outcomes depend on the contract, jurisdiction, records, and authority.
03Personal and commercial
Personal and commercial forms address different exposures and may have different definitions and eligibility. Do not assume a homeowners policy covers business property or liability. Ask how property is used. Example: $10,000 of online shop stock stored at home may need separate business coverage or an endorsement. Ask about use, ownership, location, and replacement value; confirm recommendations against the actual form and explain any information still needed.
Worked exampleMethod: identify the governing objective or wording, list missing facts, calculate where relevant, and state what could change the conclusion. Figures are illustrative; actual outcomes depend on the contract, jurisdiction, records, and authority.
04Fair customer service
Good service means listening, plain language, fact checking, and no promise beyond the policy. Underwriting evaluates risk before binding; claims investigates after loss. Keep a clear record. Example: request photos and purchase records for a $3,500 damaged item, explain review timing, and do not imply that documentation guarantees payment. Ask about use, ownership, location, and replacement value; confirm recommendations against the actual form and explain any information still needed.
Worked exampleMethod: identify the governing objective or wording, list missing facts, calculate where relevant, and state what could change the conclusion. Figures are illustrative; actual outcomes depend on the contract, jurisdiction, records, and authority.